David Brown

The Hatchery MG, the in-house agency for Maple Leaf Foods and associated brands.

• Ideation, creative development and delivery of a digital campaign (Meta Instant Experience with dynamic and static ad units) introducing the Fantino & Mondello brand to the English Canada market.
• Ideation, creative development and delivery of the Schneiders 2024 Deli digital campaign (Dynamic and static ad units for Meta).
• Ideation, creative development and delivery of the 2024 Schneiders Blue Jays campaign.
• Worked efficiently and effectively with studio and freelance design resources to deliver projects on time that met client objectives.
• Provided mentoring and coaching to in-house studio designers.

• Ideation, creative development and design of marketing programs and collateral for a global brand.
• Lead a re-brand project for all corporate creative encompassing: catalogs, flyers, social media, technical illustrations, spec sheets and packaging, providing direction and empowering junior team members by having them play an integral role in concept development and internal presentations.
• Led the development of a new brand rationale, logo usage and visual guideline toolkits to ensure brand consistency and gain efficiencies in the development of new marketing collaterals.
• Effective management of creative projects and designers to achieve greater efficiency and to create an engaged, effective creative team.
• Ideation and creative development of social media content, increasing reach and engagement.

Founder, Creative Director, Designer and Illustrator at Orbit Studios, a boutique creative agency specializing in: Branding and Identity, Marketing + Social Media Strategies, Ad Campaigns, Retail POS Design, Brand Management and Stewardship, Illustration, Website Design and Development, Website Management, Web Hosting and Copywriting.

• Led a successful RFP bid and presentation to the Milton Chamber of Commerce Board of Directors to re-design the Escarpment Country website and online visitor guide.
• Design, development and implementation of content management system (CMS) for new Escarpment Country website and online visitor guide, on-time and on-budget.
• Conceptual development of brand identity and website (UI/UX design and supporting illustrations) for Memplai, a social media startup focusing on video creation through collaboration.
• Design, development and implementation of CMS for the Tiger Jeet Singh Foundation, a Milton-based non-profit organization.

• Led the creative direction, design, print management of all Cleo in-store programs, achieving visual consistency, brand integrity and significant cost savings.
• Delivered concept proposals and budgets to Cleo executive team which ensured senior level buy-in on creative direction and costs for all POS programs.
• Planned and provided on-site artistic direction at photo shoots to ensure they ran on-time and on-budget and that photography aligned with creative, technical and production objectives.
• Consulted and assisted in development of new Cleo brand launched in 1999, which included creation and management of a custom corporate colour. Approved creative and colour across all media, ensuring consistency and brand compliance.
• Remained current on retail marketing trends by travelling quarterly to research stores in the GTA, New York and Chicago and attending GlobalShop trade show annually, allowing for the ongoing design and implementation of innovative solutions.

• Managed a team of two designers which expanded to a team of four within 1.5 years by leading the improvement of team capabilities, overall caliber of work and improving customer satisfaction. This led to significant growth in client base and more involved creative projects being brought in-house, achieving significant cost savings and reducing time-to-market.
• Named Lead Designer for Xerox Global Services (XGS) Site Marketing Council, assembled to develop initiatives to market Xerox service offerings at on-site accounts across Canada, increasing account revenue growth.