Ideation, creative development and design of marketing programs and collateral for a global brand.
Lead a re-brand project for all corporate creative encompassing: catalogs, flyers, social media, technical illustrations, spec sheets and packaging, providing direction and empowering junior team members by having them play an integral role in concept development and internal presentations.
Led the development of a new brand rationale, logo usage and visual guideline toolkits to ensure brand consistency and gain efficiencies in the development of new marketing collaterals.
Effective management of creative projects and designers to achieve greater efficiency and to create an engaged, effective creative team.
Ideation and creative development of social media content, increasing reach and engagement.