Superior Glove Works Ltd.

  • Ideation, creative development and design of marketing programs and collateral for a global brand.
  • Lead a re-brand project for all corporate creative encompassing: catalogs, flyers, social media, technical illustrations, spec sheets and packaging, providing direction and empowering junior team members by having them play an integral role in concept development and internal presentations.
  • Led the development of a new brand rationale, logo usage and visual guideline toolkits to ensure brand consistency and gain efficiencies in the development of new marketing collaterals.
  • Effective management of creative projects and designers to achieve greater efficiency and to create an engaged, effective creative team.
  • Ideation and creative development of social media content, increasing reach and engagement.