David Brown

The Hatchery MG, the in-house agency for Maple Leaf Foods and associated brands.

• Led ideation, creative development, and art direction for the 2024 Schneiders Blue Jays omni-channel campaign, resulting in Schneiders extending their partnership for five additional years.
• Directed planning and art direction for the 2024 Maple Leaf Foods Top Dog Summer campaign, leading to highly positive client feedback and satisfaction.
• Developed and guided the art direction for an omni-channel campaign launching Bear Paws Crunchy, which was highly praised by the client.
• Conceptualized, developed, and directed design/art direction for a digital campaign (Meta Instant Experience with dynamic and static ad units) to introduce the Fantino & Mondello brand to English Canada, garnering exceptional client reception.
• Led ideation, creative development, and art direction for a digital campaign (social media and DRV) for Schneiders Deli 2024, which surpassed sales targets.
• Managed studio and freelance design resources to deliver all projects on time, consistently meeting client objectives and expectations.
• Provided mentorship and coaching to in-house studio designers, fostering professional growth and development within the team.

• Led the re-branding of all corporate creative assets including catalogs, flyers, social media, and packaging, empowering junior team members through active involvement in concept development and presentations.
• Developed and designed marketing programs and collateral for a global brand, driving cohesive brand representation.
• Created new brand rationale, logo usage, and visual guideline toolkits to ensure brand consistency and improve efficiency in developing marketing materials.
• Managed creative projects and designers effectively, improving efficiency and fostering a more engaged and productive creative team.
• Developed and executed social media content strategies, increasing reach and engagement across platforms.

Branding and Visual Identity, Marketing + Social Media Strategies, Omni-channel Campaigns, Retail POS Design, Brand Management and Stewardship, Art Direction, Graphic Design, Illustration, Copywriting, Website Design and Development, Website Management, WordPress, Web Hosting.

Partnered as a creative resource for The Hatchery Marketing Group, Black Rock Marketing Group and Riverside Naturals Inc. (MadeGood):
• Presented creative concepts and campaigns to clients, effectively communicating the strategic rationale
• Worked closely with copywriters, designers and account managers to ensure cohesive and effective campaign execution
• Oversaw the production of video content, including storyboards, directing and collaborating with production teams to ensure high-quality output

Globe Productions:
• Led the design and development of musical theatre show logos, visual identity systems, and print/social media campaigns over 10 years running for Globe Productions, contributing to a steady increase in ticket sales and enhancing the group’s image.

Milton Chamber of Commerce
• Secured and led a successful RFP bid and presentation to the Milton Chamber of Commerce Board of Directors, resulting in the re-design of the Escarpment Country website and online visitor guide.
• Designed, developed, and implemented a content management system (CMS) for the new Escarpment Country website and online visitor guide, delivered on time and on budget.

• Led creative direction, design, and print management for all Cleo in-store programs, ensuring visual consistency, brand integrity and significant cost savings by executing campaigns in-house rather than through an agency.
• Delivered concept proposals and budgets to the Cleo executive team, securing senior-level buy-in on creative direction and costs for all POS programs.
• Planned and provided on-site artistic direction at photo shoots, ensuring projects stayed on time and on budget while aligning photography with creative, technical and production goals.
• Consulted and assisted in the development of Cleo’s new brand launch in 1999, creating a workflow that maintained the consistency of the corporate “butterscotch” color across all media, ensuring brand compliance.
• Researched retail marketing trends by traveling quarterly to key cities and attending the GlobalShop trade show annually, enabling the design and implementation of innovative solutions for Cleo’s in-store programs.

• Managed and grew a design team from two to four by enhancing team capabilities, improving work quality, and boosting customer satisfaction, resulting in significant client base growth, increased in-house creative projects, cost savings and reduced time-to-market.
• Appointed Lead Designer for the Xerox Global Services (XGS) Site Marketing Council, tasked with developing initiatives to market Xerox services across Canada, driving account revenue growth.