The Hatchery Marketing Group

The Hatchery MG, the in-house agency for Maple Leaf Foods and associated brands.

 

  • Led ideation, creative development, and art direction for the 2024 Schneiders Blue Jays omni-channel campaign, resulting in Schneiders extending their partnership for five additional years.
  • Directed planning and art direction for the 2024 Maple Leaf Foods Top Dog Summer campaign, leading to highly positive client feedback and satisfaction.
  • Developed and guided the art direction for an omni-channel campaign launching Bear Paws Crunchy, which was highly praised by the client.
  • Conceptualized, developed, and directed design/art direction for a digital campaign (Meta Instant Experience with dynamic and static ad units) to introduce the Fantino & Mondello brand to English Canada, garnering exceptional client reception.
  • Led ideation, creative development, and art direction for a digital campaign (social media and DRV) for Schneiders Deli 2024, which surpassed sales targets.
  • Managed studio and freelance design resources to deliver all projects on time, consistently meeting client objectives and expectations.
  • Provided mentorship and coaching to in-house studio designers, fostering professional growth and development within the team.