Led the re-branding of all corporate creative assets including catalogs, flyers, social media, and packaging, empowering junior team members through active involvement in concept development and presentations.
Developed and designed marketing programs and collateral for a global brand, driving cohesive brand representation.
Created new brand rationale, logo usage, and visual guideline toolkits to ensure brand consistency and improve efficiency in developing marketing materials.
Managed creative projects and designers effectively, improving efficiency and fostering a more engaged and productive creative team.
Developed and executed social media content strategies, increasing reach and engagement across platforms.