Superior Glove Works Ltd.

  • Led the re-branding of all corporate creative assets including catalogs, flyers, social media, and packaging, empowering junior team members through active involvement in concept development and presentations.
  • Developed and designed marketing programs and collateral for a global brand, driving cohesive brand representation.
  • Created new brand rationale, logo usage, and visual guideline toolkits to ensure brand consistency and improve efficiency in developing marketing materials.
  • Managed creative projects and designers effectively, improving efficiency and fostering a more engaged and productive creative team.
  • Developed and executed social media content strategies, increasing reach and engagement across platforms.