David Brown

Xerox Canada

• Developed, designed, and executed several Sobeys in-store point-of-sale (POS) campaigns on time and on budget, delivering cost savings to Sobeys and solidifying Xerox as a key creative agency partner.
• Co-led a successful pitch to secure Sobeys’ Summer campaign conceptual and production work, generating significant additional revenue for Xerox.
• Led the creation of visual guideline toolkits for each program, ensuring brand consistency between Sobeys’ partner agencies and internal creative teams.
• Streamlined internal creative team processes by refining documents, naming conventions, and creating a digital asset catalog, achieving operational efficiencies.
• Led a Lean Six Sigma Green Belt project to implement a national digital asset management strategy, resulting in cost savings and workflow efficiencies for Sobeys, and positioning Xerox for future revenue opportunities.