Match Marketing Group

  • Led ideation, creative development and art direction for several omni-channel scale programs for Mars Petcare and J.M. Smucker & Co. national brands, driving impactful campaigns.
  • Delivered multiple successful creative presentations to clients, securing buy-in ahead of competing agencies.
  • Managed creative projects and designers effectively, resulting in a significant reduction in freelance costs.
  • Developed visual guideline toolkits for multiple programs, ensuring brand consistency across partner agencies.
  • Created and designed social media content for Pedigree, Whiskas and Cesar brands, increasing reach and engagement.