Led ideation, creative development and art direction for several omni-channel scale programs for Mars Petcare and J.M. Smucker & Co. national brands, driving impactful campaigns.
Delivered multiple successful creative presentations to clients, securing buy-in ahead of competing agencies.
Managed creative projects and designers effectively, resulting in a significant reduction in freelance costs.
Developed visual guideline toolkits for multiple programs, ensuring brand consistency across partner agencies.
Created and designed social media content for Pedigree, Whiskas and Cesar brands, increasing reach and engagement.