Cleo
- Led creative direction, design, and print management for all Cleo in-store programs, ensuring visual consistency, brand integrity and significant cost savings by executing campaigns in-house rather than through an agency.
- Delivered concept proposals and budgets to the Cleo executive team, securing senior-level buy-in on creative direction and costs for all POS programs.
- Planned and provided on-site artistic direction at photo shoots, ensuring projects stayed on time and on budget while aligning photography with creative, technical and production goals.
- Consulted and assisted in the development of Cleo’s new brand launch in 1999, creating a workflow that maintained the consistency of the corporate “butterscotch” color across all media, ensuring brand compliance.
- Researched retail marketing trends by traveling quarterly to key cities and attending the GlobalShop trade show annually, enabling the design and implementation of innovative solutions for Cleo’s in-store programs.