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Brown David

David Brown

Senior Art Director

Name:David Brown
Phone:905 617 9297
Email:dave@notyourordinarydave.com
A versatile, adaptable, creative professional with the ability to sell ideas and develop teams. Extensive experience in guiding effective, innovative campaigns from conceptual thinking through to program launch. An inspirational leader with strong focus on design, customer service and delivering results with a collaborative approach.

Career Summary

Sep 2023 - present

The Hatchery Marketing Group

Senior Art Director

The Hatchery MG, the in-house agency for Maple Leaf Foods and associated brands.

 

  • Ideation, creative development and delivery of a digital campaign (Meta Instant Experience with dynamic and static ad units) introducing the Fantino & Mondello brand to the English Canada market.
  • Ideation, creative development and delivery of the Schneiders 2024 Deli digital campaign (Dynamic and static ad units for Meta).
  • Ideation, creative development and delivery of the 2024 Schneiders Blue Jays campaign.
  • Worked efficiently and effectively with studio and freelance design resources to deliver projects on time that met client objectives.
  • Provided mentoring and coaching to in-house studio designers.
Apr 1995 - Aug 2023

Orbit Studios

Freelance Art Director

Founder, Creative Director, Designer and Illustrator at Orbit Studios, a boutique creative agency specializing in: Branding and Identity, Marketing + Social Media Strategies, Ad Campaigns, Retail POS Design, Brand Management and Stewardship, Illustration, Website Design and Development, Website Management, Web Hosting and Copywriting.

 

  • Led a successful RFP bid and presentation to the Milton Chamber of Commerce Board of Directors to re-design the Escarpment Country website and online visitor guide.
  • Design, development and implementation of content management system (CMS) for new Escarpment Country website and online visitor guide, on-time and on-budget.
  • Conceptual development of brand identity and website (UI/UX design and supporting illustrations) for Memplai, a social media startup focusing on video creation through collaboration.
  • Design, development and implementation of CMS for the Tiger Jeet Singh Foundation, a Milton-based non-profit organization.
Dec 2021 - Apr 2023

Goods & Commerce

Senior Art Director, Kraft Heinz

L’Atelier, the design-obsessed in-house creative studio for Kraft Heinz.

 

  • Ideation, creative development and delivery of several omni-channel programs for Kraft Heinz brands, achieving increased sales and client satisfaction.
  • UI design of 2022 Kraft Heinz Festive Program microsite, incorporating both contest and influencer content that far exceeded engagement targets.
  • Delivery of presentations to client throughout several large national omni-channel campaigns, keeping programs on schedule and clients satisfied with creative thinking/design and that their feedback was considered and incorporated.
Jun 2018 - Dec 2021

Superior Glove Works Ltd.

Creative Manager
  • Ideation, creative development and design of marketing programs and collateral for a global brand.
  • Lead a re-brand project for all corporate creative encompassing: catalogs, flyers, social media, technical illustrations, spec sheets and packaging, providing direction and empowering junior team members by having them play an integral role in concept development and internal presentations.
  • Led the development of a new brand rationale, logo usage and visual guideline toolkits to ensure brand consistency and gain efficiencies in the development of new marketing collaterals.
  • Effective management of creative projects and designers to achieve greater efficiency and to create an engaged, effective creative team.
  • Ideation and creative development of social media content, increasing reach and engagement.
Apr 2015 - May 2018

Match Marketing Group

Art Director
  • Ideation and creative development of scale programs for major brands.
  • Delivery of multiple successful presentations to client where our proposed creative was sold in ahead of competing agencies.
  • Effective management of creative projects and designers to achieve a significant reduction in freelance costs.
  • Led the development of visual guideline toolkits for multiple programs to ensure brand consistency between partner agencies.
  • Ideation and creative development of social media content for several major brands, increasing reach and engagement.
Jan 2014 - Feb 2015

Xerox Canada

Art Director, Sobeys
  • Ideation, design and production roll-out of several Sobeys in-store point-of-sale (POS) campaigns on-time and on-budget, providing cost savings to Sobeys and establishing Xerox as a key creative agency partner.
  • Assisted in leading a successful pitch to Sobeys to land the 2014 Summer campaign conceptual and production work, achieving significant additional revenue.
  • Led the development of visual guideline toolkits for each program to ensure brand consistency between Sobeys’ partner agencies and internal creative teams.
  • Achieved operational efficiencies through ongoing refinement of internal processes, documents, naming conventions and creation of a digital asset catalogue.
  • Led a Lean Six Sigma Green Belt project to develop and implement a national digital asset management operational strategy, which achieved cost savings and workflow efficiencies for Sobeys and laid the groundwork for Xerox to generate potential future revenue.
Jan 2012 - Dec 2013

Xerox Canada

Account Operations Manager, Global Delivery Centre
  • Trained and job shadowed at Xerox European head office to assist in operationalizing the Global Delivery Centre (GDC) in Canada to manage creative and print production for large Canadian retail organizations.
  • Participated in user acceptance testing (UAT) of online GDC workflow platform to ensure compliance and operational effectiveness upon Canadian launch.
  • Led process development, documentation, creation of temporary manual tools to manage workflow. Assisted in staffing, increasing team capabilities in a short time to onboard Sobeys.
  • Oversaw execution of $18 million worth of print (POS and Décor signage) for Sobeys in 2013, including facilitating daily production meetings with key members of the national team.
  • Managed production workflow during Sobeys re-brand and Jamie Oliver partnership launch: 60 million signs printed and distributed nationally over three weeks, resulting in $2 million in revenue.
Sep 2008 - Dec 2011

Xerox Canada

Creative Services Manager, CMHC
  • Provided creative direction, design and print production management for CMHC Ontario Region, delivering cost savings and reducing turnaround times for key marketing programs.
  • Led a team of five designers based in CMHC’s regional offices across Canada and facilitated weekly video conference calls to share best practices and balance workloads, leading to operational efficiencies, increased collaboration and revenue generation.
  • Collaborated with cross-functional CMHC teams on campaign development and execution, ensuring alignment to CMHC strategic objectives and brand guidelines.
Aug 2004 - Aug 2008

Xerox Canada

Creative Team Lead, Sr. Graphic Designer
  • Managed a team of two designers which expanded to a team of four within 1.5 years by leading the improvement of team capabilities, overall caliber of work and improving customer satisfaction. This led to significant growth in client base and more involved creative projects being brought in-house, achieving significant cost savings and reducing time-to-market.
  • Named Lead Designer for Xerox Global Services (XGS) Site Marketing Council, assembled to develop initiatives to market Xerox service offerings at on-site accounts across Canada, increasing account revenue growth.
Jan 2002 - Aug 2004

Xerox Canada

Sr. Graphic Designer, GSK & Ford of Canada
  • Delivered a Digital Asset Management (DAM) presentation to key GSK clients, leading to the addition of contracted DAM services, resulting in increased revenue for Xerox and an extension of the contract between the two companies.
  • Executed design and illustration projects in fast-paced, deadline-driven environment, driving a substantial increase in customer satisfaction metrics.
Jun 1999 - Dec 2001

Cleo

Lead Designer / Visual Brand Manager
  • Led the creative direction, design, print management of all Cleo in-store programs, achieving visual consistency, brand integrity and significant cost savings.
  • Delivered concept proposals and budgets to Cleo executive team which ensured senior level buy-in on creative direction and costs for all POS programs.
  • Planned and provided on-site artistic direction at photo shoots to ensure they ran on-time and on-budget and that photography aligned with creative, technical and production objectives.
  • Consulted and assisted in development of new Cleo brand launched in 1999, which included creation and management of a custom corporate colour. Approved creative and colour across all media, ensuring consistency and brand compliance.
  • Remained current on retail marketing trends by travelling quarterly to research stores in the GTA, New York and Chicago and attending GlobalShop trade show annually, allowing for the ongoing design and implementation of innovative solutions.
Jan 1998 - Jun 1999

Sheridan College

Instructor, Illustration & Art Fundamentals
  • Imaging Systems Instructor (technical drawing, rendering), Art Fundamentals Program
  • Computer Studies Instructor (Mac OS, Illustrator/Photoshop/QuarkXPress), Illustration Program
  • A member of the portfolio assessment team for Illustration program applicants

Key Competencies

Strengths

  • Proven expertise leading artistic direction on retail, print and web campaigns
  • Graphic design, illustration, web design, identity and brand development and stewardship
  • Strong written and oral communication skills
  • Organized and detail oriented
  • Highly adaptable, versatile team player
  • Extensive project management experience
  • Fosters cross-functional team collaboration
  • Workflow / traffic management within deadline-driven environments

Technical Skills

Mac OS, Windows, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, HTML/CSS, WordPress, digital asset management.

Community Involvement

Nov 2012 - present

Musical Theatre

  • Globe Productions: Actor (Dr. Madden), Next to Normal (2023)*
  • Globe Productions: Actor (Bob Cratchit), A Christmas Carol (2022)*
  • Globe Productions: Actor (Man #1), First Date (2022)*
  • Globe Productions: Actor (Professor Bhaer), Little Women (2021)*
  • Globe Productions: Actor (Ensemble), Mamma Mia! (2019)
  • Globe Productions: Actor (Charlie Brown), You’re a Good Man, Charlie Brown (2019)*
  • Globe Productions: Actor (Ensemble), Beauty and the Beast (2018)
  • Globe Productions: Actor (Ensemble), He Sang, She Sang (Cabaret) (2017)
  • Globe Productions: Actor (Innkeeper), Fiddler on the Roof (2017)
  • Globe Productions: Actor (Mr. Jenkins), How to Succeed in Business Without Really Trying (2016)
  • Globe Productions: Actor (Ensemble), Wonderfully Wicked (Cabaret) (2016)
  • Globe Productions: Actor (Mr. Phillips), Anne of Green Gables (2015)
  • Globe Productions: Actor (Ensemble), Cabaret (2014)
  • Globe Productions: Actor (Ensemble), All Shook Up (2013)

(*) denotes lead or supporting role

 

  • Globe Youth Productions: Parent Volunteer, Shrek (2017)
  • Globe Youth Productions: Assistant Stage Manager, Willy Wonka (2016)
  • Globe Youth Productions: Assistant Stage Manager, Little Mermaid (2015)
  • Globe Youth Productions: Assistant Stage Manager, Wizard of Oz (2014)
  • Globe Youth Productions: Parent Volunteer, Aladdin (2013)
  • Globe Youth Productions: Parent Volunteer, Music Man (2012)
Jun 2007 - Dec 2012

MiltonSearch.com & Milton Now Magazine

Owner, Editor-in-Chief

Founded, designed, developed and edited MiltonSearch.com, a Milton community news and blog style website. The website grew to be, and still remains a go-to destination for Milton residents, averaging 200,000 pageviews monthly with over 1000 followers on social media. In 2010, two issues of the lifestyle magazine Milton Now were published and distributed.

Education

Awards

Interests

Sports

Participate actively in many sports including: hockey, baseball, tennis, golf and skiing.

Creative

Cartooning, creative writing, sketching and painting. During the Covid-19 pandemic, I was able to launch a passion project 20+ years in the making: the online comic strip Planet Joey.

Community Theatre

I am very involved in Globe Productions, a non-profit community theatre group based in Georgetown, Ontario. I have performed on stage in 13 musicals (as of 2023) in a variety of ensemble, supporting and lead roles. I also volunteer in two capacities: using my graphic design skills to produce show logos, posters and digital marketing materials and backstage as an Assistant Stage Manager or stage crew when required.

Kraft Heinz Walmart Festive Program – In-store POS

Kraft Heinz Walmart Festive Program –...

Creative Direction, Retail, Design, Campaign
Kraft Heinz Walmart Festive Program – Digital

Kraft Heinz Walmart Festive Program –...

Creative Direction, Retail, Digital, Design, Campaign
Kraft Heinz Festive Program – In-store POS

Kraft Heinz Festive Program – In-store POS

Creative Direction, Retail, Design, Campaign
Kraft Heinz Festive Program – Digital

Kraft Heinz Festive Program – Digital

Creative Direction, Retail, Digital, Design, Campaign
Kraft Cafe Barista Launch

Kraft Cafe Barista Launch

Creative Direction, Retail, Digital, Design, Campaign
Maxwell House Re-launch in-store POS

Maxwell House Re-launch in-store POS

Creative Direction, Retail, Design, Campaign
Kraft Heinz Quebec BBQ Program

Kraft Heinz Quebec BBQ Program

Creative Direction, Retail, Design, Campaign
Mars Petcare Cat Scale Program

Mars Petcare Cat Scale Program

Creative Direction, Retail, Digital, Design, Campaign
Whiskas Social Media

Whiskas Social Media

Creative Direction, Digital, Illustration, Design, Campaign
Mars Petcare Mixed Feeding

Mars Petcare Mixed Feeding

Creative Direction, Retail, Design, Campaign
Taste the Jifference

Taste the Jifference

Creative Direction, Retail, Design, Campaign
Mars Petcare Oral Care

Mars Petcare Oral Care

Creative Direction, Retail, Design, Campaign
Snacky Mouse POS

Snacky Mouse POS

Creative Direction, Retail, Design, Campaign
Snacky Mouse Digital

Snacky Mouse Digital

Creative Direction, Digital, Design, Campaign
Snacky Mouse Packaging

Snacky Mouse Packaging

Creative Direction, Design, Packaging
Snacky Mouse Box

Snacky Mouse Box

Creative Direction, Design, Packaging
Sobeys Make Summer Peachy

Sobeys Make Summer Peachy

Creative Direction, Retail, Design
Sobeys Summer Campaign

Sobeys Summer Campaign

Creative Direction, Retail, Design, Campaign
Sobeys Surf into Summer

Sobeys Surf into Summer

Creative Direction, Retail, Design
Jamie Oliver Tableware Program

Jamie Oliver Tableware Program

Creative Direction, Retail, Design, Campaign
Sobeys Local Program

Sobeys Local Program

Creative Direction, Retail, Design, Campaign
Misfits and Cesar Social

Misfits and Cesar Social

Creative Direction, Digital, Design
Superior Glove Product Catalog

Superior Glove Product Catalog

Creative Direction, Digital, Design
Ensemble Kids Logo

Ensemble Kids Logo

Identity
Next to Normal Logo

Next to Normal Logo

Identity
Pykrete Games Logo

Pykrete Games Logo

Identity
Beauty and the Beast, the Broadway Musical Logo

Beauty and the Beast, the Broadway Musical Logo

Identity
Escarpment Country Website

Escarpment Country Website

Creative Direction, Digital, Design, Campaign
Memplai Website

Memplai Website

Creative Direction, Digital, Illustration, Design, Campaign
Coulter Services Website

Coulter Services Website

Creative Direction, Digital, Design
Cleo Style to Live In

Cleo Style to Live In

Creative Direction, Retail, Design, Campaign
Cleo Seasonal Campaigns

Cleo Seasonal Campaigns

Creative Direction, Retail, Campaign
Cleo Think Fresh

Cleo Think Fresh

Creative Direction, Retail, Design, Campaign
CMHC Housing Outlook Conference

CMHC Housing Outlook Conference

Design, Campaign
CMHC Deck the Halls

CMHC Deck the Halls

Creative Direction, Identity, Design, Campaign
CMHC Board Tour

CMHC Board Tour

Creative Direction, Design, Campaign
Little Women, the Broadway Musical Logo

Little Women, the Broadway Musical Logo

Identity
First Date, the Musical Comedy Logo

First Date, the Musical Comedy Logo

Identity
You’re a Good Man, Charlie Brown Logo

You’re a Good Man, Charlie Brown Logo

Identity
Fiddler on the Roof Logo

Fiddler on the Roof Logo

Identity

Identity
CMHC Canühome

CMHC Canühome

Illustration, Design
Illustration – Various

Illustration – Various

Illustration
Technical Illustration – Various

Technical Illustration – Various

Illustration
GSK Holiday Card

GSK Holiday Card

Design
Respiratory Advisory Board

Respiratory Advisory Board

Creative Direction, Design, Campaign
Xerox 1:1 Email Campaigns

Xerox 1:1 Email Campaigns

Digital, Design
How to Succeed

How to Succeed

Creative Direction, Illustration, Design, Campaign
Milton Now Logo

Milton Now Logo

Identity
GSK Sales Manager’s Toolkit Logo

GSK Sales Manager’s Toolkit Logo

Identity
GSK Sampletracker Logo

GSK Sampletracker Logo

Identity
GSK Emergency Response Team Logo

GSK Emergency Response Team Logo

Identity
GSK BIG Logo

GSK BIG Logo

Identity
Erie Thames Powerlines Logo

Erie Thames Powerlines Logo

Identity
Coulter Services Logo

Coulter Services Logo

Identity
Building Evaluations Logo

Building Evaluations Logo

Identity
Xerox Internal Logos

Xerox Internal Logos

Identity
Page 1 of

Maple Leaf Prime RWA Launch

2024 Mar
Lauren Kohn, Brand Marketing, Maple Leaf and Prime

Our WHY RWA page just went live today and I wanted to send out a HUGE THANK YOU to the entire team on their amazing (and extremely fast) work done to get this to the finish line!

The website looks amazing and all of our stakeholders are so happy with where we netted out! This is just the beginning for RWA awareness and I can’t wait to continue to use this page (& badge) throughout the year!

Please pass this thank you onto the entire team who helped with this one

Leadership and Commitment

2021 Dec
Steve Pashuk, Design Lead, Superior Glove

I worked under Dave for nearly 3 years. During that time, I saw leadership and commitment to the team exemplified through Dave. Thoughtful in direction and there for his team, he is always ready to tackle issues no matter what comes up. He is a fantastic designer and a true leader (and always has a good recommendation if you’re in need of a TV show to watch).

Freelancer Free

2016 Mar
Rob Rathke, Sr. VP Integrated Operations, Match Marketing Group

Congratulations on making it to 90 Days freelancer-free in 2016. This is a significant achievement and milestone for the entire creative/production department. During the past 3 months you’ve managed to adjust, support, pitch-in, adapt, and divide and conquer to avoid the use of costly additional resources. You’ve managed to find solutions to staff vacations, sickness, weather and unscheduled/unplanned projects. Your commitment to this goal and ongoing efforts to reach it are greatly appreciated – keep up the great work!

Temptations® Snacky Mouse

2016 Mar
Karie Whetter, Account Manager, Match Marketing Group

The Temptations® Collect and Get SNACKY MOUSE™ teaser campaign launched today at temptations.ca and tempationstreats.ca. There are many aspects of this program that the Match Pet Team has been asked to lead including: all agency project management with DDB & Mediacom, all strategic and creative direction for the full program, all web and mobile creative digital aspects and of course, all in-store POS creation and production. The entire pet team has worked very hard on this launch and continues to work hard on all of the upcoming elements, thanks to our awesome team we had a seamless kickoff today!

I want to thank you David for your amazing work on the creative and digital for this project. The MARS Temptations® team is very excited about this promotion as it incorporates multiple consumer touch points and includes a Canadian specific exclusive offer to consumers. The Senior Brand Manager of the C&T portfolio is presenting our creative designs to the Global Brand Team this week and she very excited by our creative direction on the whole project.

The TEMPTATIONS® Treat n’ Get Snacky Mouse program has been a labour of love for the past 9 months. The team has done a great job of delivering a display program that is exciting for both customers and consumers through amplification to drive awareness and excitement prior to the shop. Match has lead the cross-agency execution to ensure we delivered consistent equity across all tactics including; digital, social, in-store, e-blast, prizing. Even before it launched we were recognized by the Global Brand Board and had display designs shared across markets! – Jessica Hayward, Sr. Brand Manager at Mars Canada

Bright and Passionate

2015 Nov
Johnathon Anderson, Sr. Project Manager, Anderson DDB Health & Lifestyle

David is a very bright and passionate individual who takes great care in his work and those he works with while demonstrating a panache for managing strenuous workloads in a fast-paced environment. David brings with him a host of knowledge and experience in dealing with all sorts of challenges and his creative thinking allows for him to tackle these challenges with confidence and clarity. David is well organized, positive, collaborative and considerate and would surely be a welcome team player in any organization.

Xerox Leadership Perspectives Nomination

2013 Nov
Patrick Tallon, Vice President of Operations, Xerox Services

Dave, thank you for continuing to adapt and pursue innovative, creative ways to advance our relationship with Sobeys by exemplifying the following Xerox success perspectives:

  • Consistently demonstrating the ability to anticipate and responding quickly to opportunities and challenges with breakthrough thinking and fresh ideas
  • Seeking out ways to work more efficiently and effectively to accelerate, escalate and sustain results
  • Demonstrating the capability to make responsible decisions and take calculated risks to get the job done and learn from mistakes
  • Becoming a catalyst and advocate for change, seeking out and embracing chances to shape the future of Xerox Canada
  • Being nimble and resilient, easily adjusting and adapting to changing circumstances
  • Thoughtfully involving and supporting others in the change process, balancing consistency and change

Xerox Leadership Perspectives Nomination

2013 Apr
Cathy Tibbetts, Account Operations Manager, Sobeys (Xerox Services)

We know the challenges of operating effectively on virtual teams. Strong communication skills are vital to the success and bridging the physical distance. Dave Brown excels at keeping our Stellarton team “in the know”. Often, he is the first to respond to an email chain with many others also on the DL. Dave is very considerate of timeliness in the information he transfers to us and openly expresses accountability if he thinks he has delayed delivery. He is open to feedback with the intent to improve in order for the organization to delivery world class client services. Dave’s hard work and attention to all the details is valued by the Stellarton team. Thank you Dave!

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