David Brown

You may not realize it, but as a creative professional these days, the ability to write clean and compelling copy is critical to your career. At the very least, you’ll need to compose concise, clear copy for emails and potentially also for reports, presentations and pitches.

You may also find yourself in the situation I was in during my time at the Canadian women’s fashion retailer, Cleo, where I was the principal creative tasked with developing not only the visuals but compelling tag lines and copy for seasonal campaigns as well.